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Research

Evidence-based insights on plants, people and place.

A growing collection of research-grounded articles on visitor engagement, plant awareness and digital storytelling — written for botanical garden curators, educators, and community-garden coordinators.

Visitor experience How visitors discover, learn and engage with living collections.

Plant awareness Plant blindness, naming, and what helps people see plants.

Visitor experience

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From sign to experience: how interactive plant labels turn visitors into returning guests

Static signage tells you what a plant is called. Interactive signage tells you why it matters. Decades of museum research show why that distinction predicts whether visitors come back.

Visitor experience · 8 min read

Why visitors don't read your signs

If your visitors look at a sign for 1.4 seconds on average, what should that sign actually say? Eye-tracking research from botanic gardens offers a counterintuitive answer.

Visitor experience · 6 min read

Plant awareness

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Featured

The plant blindness problem: why most visitors walk past 90% of your collection

Plants make up 80% of the biomass on Earth. Yet most visitors to a botanical garden remember almost nothing about specific species afterwards. The phenomenon has a name — and a solution.

Plant awareness · 9 min read