Home
/ Insights
/ Plant awareness

Plant awareness

How visual attention, language and labeling shape whether visitors actually notice plants — and what gardens, schools and parks can do to close the awareness gap.

Featured

The plant blindness problem: why visitors walk past most of your collection

Visitors overlook most of a botanical collection not from disinterest but from how attention works — and the research points to a fix in design, not in longer labels.

By Plantsoon · Plant awareness · 6 min read

Explore other research areas

Visitor experience How visitors discover, learn and engage with living collections.

Nature connectedness How time in nature shapes well-being, learning and behavior.

Education & outdoor learning Curricula, methods and outcomes when learning moves outside the classroom.