We are Plantsoon
We believe the world is richer when the plants around us are no longer unknown.
Whether you manage a botanical garden, a school or an urban park, Plantsoon turns every plant into a story waiting to be discovered. Digital plant passports and smart labels let visitors explore and learn — on site or from anywhere. That makes knowledge about biodiversity more accessible, and brings people closer to the nature around them.
Everything in your green space has a story.
Mission
Creating ecological intelligence and making it universally accessible and useful
Vision
Using ecological intelligence as an effective tool to transform our world
MANAGEMENT TEAM
Roel Bergs
Chief Technology Officer (CTO)
Software R&D
Platform Architecture
AI & Data
Cloud
roel.bergs@plantsoon.com
Heidi Bertels
Chief Experience Officer (CXO)
Customer Experience
Smart Labels R&D
Business Development Americas
Sales
heidi.bertels@plantsoon.com
Roel Vanaelten
Chief Executive Officer (CEO)
Business Development EMEA
Governance
Marketing
Finance
roel.vanaelten@plantsoon.com
Kris Vander Velpen
Strategic Growth & Innovation Advisor
Innovation
Growth Strategy
kris.vandervelpen@plantsoon.com
Our values
Plantsoon strives to create an environment where both internal and external partnerships and engagement are central. Internally, we focus
on supporting our employees and their ideas and ambitions. Externally, we collaborate with organizations and individuals dedicated to
biodiversity and ecology.
As an organization, we strive to transform enthusiasm into enduring impact. We achieve this through adaptable pathways,
long-term partnerships, and a dedicated, diverse, and experienced team.
At Plantsoon, we embrace resilient entrepreneurship, connectedness, inclusion, and autonomy as core values. We foster a warm,
human atmosphere through open communication. Our approach is not only focused on achieving positive results but also on learning from
negative experiences and continuously striving for improvement, both locally and internationally.
We're in this together
