Home
/ Research
/ Visitor experience

Visitor experience

Practical, research-grounded thinking on how people move through gardens, what makes them stop at a plant, and which storytelling formats actually change behaviour. Aimed at curators, educators and community coordinators.

Featured

From sign to experience: how interactive plant labels turn visitors into returning guests

Static signage tells you what a plant is called. Interactive signage tells you why it matters. Decades of museum research show why that distinction predicts whether visitors come back.

Visitor experience · 8 min read

Why visitors don't read your signs

If your visitors look at a sign for 1.4 seconds on average, what should that sign actually say? Eye-tracking research from botanic gardens offers a counterintuitive answer.

Visitor experience · 6 min read

Explore other research areas

Plant awareness Plant blindness, naming, and what helps people see plants.