Why visitors walk past your plant signs

@media only screen and (max-width: 600px) { .mob-pad { padding-left: 20px !important; padding-right: 20px !important; } .mob-img { width: 100% !important; max-width: 100% !important; } h1 { font-size: 22px !important; } h2 { font-size: 17px !important; } } What's growing at Plantsoon It's been a busy spring at Plantsoon. A major round of platform improvements is now live, we're laying the groundwork for easier QR label management, we're sharing fresh research on visitor engagement, and we're getting ready for Green Expo 2026 in Ghent. Here's everything you need to know. New features Platform update Easier entity management & interactive Tours A major round of platform improvements is now live, with one clear goal: making it easier to manage everything in your collection — and easier to discover what's new along the way. Assets are now Garden Features. We've renamed "assets" to Garden Features — a term that better reflects what they actually are: benches, sculptures, water elements, signage, paths, and all the other meaningful objects that shape a garden alongside its plants. Smarter relationship management. Working with the connections between flora, garden features, zones, collections and labels is now significantly more intuitive. Linking, unlinking, and reorganising these relationships takes fewer clicks and gives you a clearer picture of how everything fits together. Introducing Tours. Tours are short, interactive walkthroughs built right into the portal. When you log in and find a new or improved feature, a Tour can guide you through it step by step — showing you where it lives, what it does, and how to use it — so you don't have to hunt through documentation to find out what's changed. Coming soon First steps toward managing & ordering QR labels from the portal We're now taking the first concrete steps toward making it easier to manage and order QR labels directly from the Plantsoon portal. The goal is simple: bring the entire labelling workflow — from configuring your labels to placing an order — into one streamlined place, so you spend less time on administration and more time on your collection. More to come soon. Research Visitor experience New article: why visitors don't read your signs — and what to do about it If you've ever watched visitors walk straight past carefully written interpretive signs, you're not alone. It's one of the most common — and most frustrating — observations gardens, parks and museums make about their own audience. So we decided to dig into the research behind it. Our new article looks at why static plant signs so often get ignored, what visitor behaviour studies actually tell us about reading patterns in green spaces, and how digital storytelling can turn a quick glance into genuine engagement. It's practical, evidence-informed reading for anyone designing signage for a botanical garden, arboretum, park or school garden. Whether you're rethinking your existing labels or planning something new, we hope it sparks a few useful ideas. Read the article Why visitors don't read signs — and what gardens can do about it.  Read the research → Save the date Trade fair Meet us at Green Expo 2026 in Ghent We're excited to announce that Plantsoon will be exhibiting at Green Expo 2026, taking place on September 27, 28 and 29 at Flanders Expo in Ghent. It's the perfect place to show how Plantsoon supports the green professionals of tomorrow — from documenting and managing plant collections to engaging visitors with digital storytelling. We'd love to meet you there, talk through your projects, and demonstrate what Plantsoon can do for your organisation. Your ideas matter — share them with us We're always looking to improve Plantsoon — both the platform and our physical plant labels. If you have suggestions, ideas, or feedback on anything we could do better, we'd love to hear from you. Write to us at hello@plantsoon.com — your input directly shapes what we build next.